Originally Aired - Monday, October 30 • 1:00 PM - 5:00 PM PT
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Location: N258
Take your digital marketing to the next level. Join the inaugural SEMA Digital Bootcamp to stay ahead of the competition in the ever-changing digital marketing landscape. Gain invaluable knowledge through six hours of expert instruction. Delve into the latest industry megatrends that are disrupting and fundamentally changing how marketing is done. Learn how to quickly evolve and thrive in this new environment—those who do not will fade away. Explore three industry megatrends that will make both digital marketing more difficult and open new growth opportunities for marketers to test and try new things now: consumer privacy legislation and how it results in less insight into who customers are and their buying journey; platform consolidation and the reemergence of “walled gardens.”; and the rise of new marketing tools and technology trends, including AI, black boxing and ChatGPT, presented by Microsoft. Learn about the channels and tactics necessary to get and stay ahead in the market as it evolves. Attend and complete Monday boot camp sessions with at least two additional digital marketing sessions to earn a SEMA Certificate of Completion. Never before has SEMA offered such a comprehensive digital marketing program that targets the needs of specialty-equipment individuals and businesses. Whether you’re new to digital marketing or a seasoned professional, the SEMA Digital Marketing Bootcamp delivers the knowledge and ideas to take your marketing campaigns to the next level and help your company thrive in this dynamic and fast-changing industry.
Program Schedule:
1:00 PM-1:30 PM - Kick-off Keynote: Digital Persuasion 2.0 -Navigating the AI Revolution by Erin King, Strikepoint Media
1:45 PM-3:00 PM - Workshop Session#1: The Future of Digital by Jim McKinley, (un)Common Logic
3:15 PM-3:45 PM - Workshop Session #2: Unlock the Power of AI, Black Boxing and ChatGPT presented by Darrell Booker, Microsoft, Corporate Affairs Specialist and Kem Ezeoke, Sr. Cloud Solution Architect, Microsoft
4:00 PM-5:00 PM - Panel: Digital Marketing Boot Camp: The Impending Evolution of Digital Marketing & What You Need to Do to Thrive, moderated by Dan Kahn, Khan Media
Click here to register, and add to your My Show Planner calendar.
Type: Featured Education Programs
Show Session ID: SAM3
