Shoemaker, John

John Shoemaker is a Business Development Manager for BASF Automotive Refinish Coatings - North America and began his career in the automotive repair industry as a helper in a small body shop in Campbell, California. Entering the military, he has been an automotive and body repair technician, vehicle maintenance manager, accident investigator, technical instructor and management system analyst while serving in the U.S. Air Force. Since returning to the civilian sector he has managed a dealership multi shop collision center operation, was a dealership service director, a consultant to management system users as an implementation specialist and as the owner of JSE Consulting LLC has provided best practice training in Estimatics, Damage Analysis, Marketing, Lean Implementation, & Collision Center Management. John facilitates collision industry related courses throughout North America, is an I-CAR Platinum Auto Damage Appraiser and achieved the Accredited Master Automotive Manager certification through the Automotive Management Institute.