Reichen, Ron

In 1971, I entered the Collision Repair industry as a Combination Technician. My extensive previous experience was in Aircraft construction where I specialized in metallurgy technology. In 1975, I founded Precision Body & Paint, Inc. Since Precision’s inception, the basis of my corporate philosophy stems from a personal commitment and desire to be an industry leader in the Collision Repair industry. My philosophy incorporates a complete and balanced approach encompassing critical elements of Management; Technology; Marketing; Customer Service; O. E. Certifications; State and Federal legislation and the ever-changing Market challenges within the Insurance industry. In 1979, 1991 and once again in 2008, Precision Body and Paint’s business model was put to the test. Our belief was that despite the economic down-turn an unchanging commitment would be beneficial when the economy finally rebounded. As a result, Precision opened its one of a kind Aluminum Clean room. Currently, Precision Body & Paint has grown to a 57,000 sq. foot, 3 building facility in Beaverton with 58 employees and continues to grow using unconventional marketing approaches. In 2013, Precision Body & Paint refined its business model by exclusively becoming an O.E Factory Certified Collision Repair Facility representing 30+ (and counting) Major Manufactures including: Maserati; Audi; Porsche; Volkswagen; Volvo; all GM, Chrysler and Honda products; Mercedes Benz; Sprinter; and the 2015 aluminum Ford F-150. Precision’s second location, nearing its 8th anniversary, proudly serves Bend and Central Oregon. Precision also added a third location in Gresham in 2016 that serves the east side of the Portland metropolitan area. In mid-2019, Precision added Reichen Restorations specializing in Corvettes. Then, in 2021, expanding with a 17,000 sq. ft. full-service light and medium duty commercial collision center complete with calibration and ADAS abilities. I bring 50 years of industry experience, independent thought and the sincere desire to make a difference in the Collision Repair industry. Collision Industry/ Non-Industry Positions Held: Served as the Chairman of the Society of Collision Repair Specialists 2013-14; Platinum Member of the Society of Collision Repair Specialists; President of Oregon Collision Repair Specialists (a Society of Collision Repair Specialists affiliate); Board Member of Northwest Automotive Trades Association; Board Member of Portland Community College Curriculum Advisory Committee; Board Member Hillsboro School District Curriculum Advisory Committee; President of Bethany Bible Church Board of Directors; Board Member Beaverton Oregon Chamber of Commerce; Skills USA Technical Advisor; Skills USA Collision Analyst Judge; I-Car Platinum; I-Car Aluminum Welding; Tesla Certified Advanced Structural; Tesla Certified Welding; Tesla Certified Damage Analyst; Audi Certified Damage Analyst; Porsche Certified Damage Analyst; Mercedes Benz Certified Damage Analyst; Volkswagen Certified Damage Analyst; Cadillac CT6 Structural & Welding; Nissan GTR Structural & Welding; Honda Certified Structural & Welding; Maserati Collision Certified. Awards: 2006 N.A.B.C. Pride Award Recipient; 2008 Collision Industry “Quiet” Award Recipient; 2008 Fender Bender Shop Owner of the Year Recipient; 2009 Assured Performance Collision Business of the Year; 2015 Recognized by the Rockefeller Foundation-Internal Apprenticeship Mentor Program.